It is the most important thing in the “free world” to uphold the democratic process but I need someone, who isn’t seeking cash or kudos to explain to me how data from Facebook can be used to influence certain voters?
When answering MPs on the Digital, Culture, Media and Sports committee the Cambridge Analytica whistle-blower, Christopher Wylie stated:
“Vote Leave and other pro-Brexit groups had a “common plan” to get round spending controls.
He told MPs they all used Aggregate IQ, a “franchise” of the data analytics firm, to target swing voters, using information drawn from CA’s databases.” Source BBC Politics
What needs to be explained is how they identified the “swing voters” and the influence brought to bear that could make someone change from being a Remain voter to a Leave voter.
That must have been a really hilarious cat video.