Thinking about your business and brand in bite size pieces
Most marketing professionals would recommend the following steps for creating your marketing and brand strategy:
- Service/product definition :
For example: you create exclusive silk scarves.
- Market description:
For example: your ideal client is more influenced by Sarah Burton than Vivienne Westwood.
- Market needs analysis:
For example: your exclusive handmade silk scarves are the finishing touch to your clients’ designer clothes collection.
- Competitive analysis:
For example: try Googling “exclusive silk scarves” and see how your competitors sell their products.
For example: What is unique about your silk scarves? Why should your potential clients buy from you rather a chain store?
Once you have completed this process, you have a sound foundation to build a strong brand that truly reflects you, your business and your services.
The next post will look at identifying the unique voice for your brand.