Create your brand #1

Thinking about your business and brand in bite size pieces

Source google images
One bite of the apple

Most marketing professionals would recommend the following steps for creating your marketing and brand strategy:

  1. Service/product definition :
    For example: you create exclusive silk scarves.
  2. Market description:
    For example: your ideal client is more influenced by Sarah Burton than Vivienne Westwood.
  3. Market needs analysis:
    For example: your exclusive handmade silk scarves are the finishing touch to your clients’ designer clothes collection.
  4. Competitive analysis:
    For example: try Googling “exclusive silk scarves” and see how your competitors sell their products.
  5. Positioning.
    For example: What is unique about your silk scarves? Why should your potential clients buy from you rather a chain store?

Once you have completed this process, you have a sound foundation to build a strong brand that truly reflects you, your business and your services.

The next post will look at identifying the unique voice for your brand.

Published by Maggie

Copy-editor

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