Category Archives: TaTUM

The innovation of the BBC – keeping the lights on

So far the TV companies have not decided to resurrect my Grandma’s favourite programme the Good Old Days. Though considering some of the weekend offerings I wonder who will seize the opportunity to introduce a phone in programme along those lines? Vaudeville via Vodafone?

The BBC, as it stands, continues to innovate with high quality programmes. Something that the other channels just don’t seem to do.

Who would have thought of cop programmes set in the 1970s and then the 1980s.? Just look at the success of Life on Mars and Ashes to Ashes.

Currently we have the visually stunning and beautifully crafted The Hour. This amazing You Tube homage highlights the bewitching relationship between Freddie Lyon (played by the captivating and enigmatic Ben Wishaw) and Bel Rowley (played by the beautiful actress Romola Garai). Although I am too young to remember the 1950s you can get the sense of the time with all of the stunning sets, costumes and that fact that everyone seems to smoke continually.

When talking about a “sense of time” we must also consider programmes like Doctor Who, Torchwood and Being Human.

Only the BBC would be brave enough to have a TARDIS travelling through time; an immortal Captain who may now be at risk; and a werewolf (who lives with a ghost and a vampire) and who occasionally is a crew member in a Space Travel version of Titanic with Kylie Minogue <Allons-y, Alonso!>

Many businesses are facing cutbacks, I myself was made redundant last year due to “restructuring” but I am very afraid that if the BBC are cut back it will mean much more than job losses.

The commercial TV companies would never have taken a punt on a Gene Hunt.

It would be very sad if all we had were game shows and reality TV because they are the only programmes that are “cost effective”.

Hoping it won’t be a case of the last one out, turn off the lights please.

Many thanks to all of the You Tube “uploaders” and forum owners for providing the content that will show us what we are at risk of losing.

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Posted by on August 13, 2011 in 21st century, TaTUM


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The Phoenix Group – Rising by Colin Andrews

I have shared Twitter timelines with Colin for some months now. Trying not to sound like a stalker, but after following links from his Twitter profile to his website and being an avid reader, the urge to read Colin’s stories became irresistible. The Kindle edition is available here.  It is a captivating story and a review follows below.


After a motorcycle accident had left him in a wheelchair for four months, the author, Colin Andrews, started writing the Phoenix Group stories nine years ago, when his wife was expecting their first son. The story was originally written for his unborn son to read and was never intended to be published. But Colin’s son, now 9 years old, has badgered his Dad to finish the story and the story has grown, as children and stories tend to do.

We owe a debt of gratitude to Colin’s son. Rising is a thrilling, edge of the seat story, from start to finish. The reader is transported from newly discovered temples in the Amazon, to the Pentagon, the Peak District, London, the Brown Mountains and places Unknown.

A puzzle must to be solved, the solution will save the world but at what cost? What are the plans of the Phoenix Group?

Rising is only the first part of this four part story and introduces us to the archaeologist, Dr Mark Gillian and his team who include his nephew Pacey, Samantha (Sam), Tom and the dashing Captain Reynolds; the mysterious Jack Collins and Oz and Cook (who are so much more than soldiers).

Great characters and fast paced action/adventure/mystery that would transfer brilliantly to the screen. Can’t wait to read Ascension, part two of the Phoenix Group stories, planned for release in 2012.

Cover Image for Ascension from Colin Andrew's Website

Find out more about the author – Colin Andrew’s Website:

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Posted by on August 9, 2011 in TaTUM


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Writing Services, Soft Footsteps, Small Stones, Mirrors and Musings

These are the blogs of a working Mum, who is currently employed by a supermarket brand, whose brand motto is “Every little helps”. Her colleagues are lovely, friendly and very kind people. Her family are incredible. Her life would be empty without them. Throughout her life she has been lucky enough to meet and work with loads of fascinating people. She has always had a passion about books and writing. This passion is now being explored.

The following blogs are maintained by her.

Her = me 🙂


TaTUM Proofreading and Editing Services and the Soft Footsteps Blog

This blog covers her career and professional services proofreading, editing, writing, blogging, ghostwriting, research, admin, great tea too and is also the home of blog version of a book developed in 2007,   Soft Footsteps.

This is a WordPress blog and is posted to a Twitter Account and a Facebook Account.

Soft Footsteps the blog


Maggie’s small stones for the River” is a creative blog where she is exploring the fun to be had by noticing how extraordinary things are and writing those things down,

This practice was inspired by Fiona Robyn and encouraged, by many of the “small stoners . If you want to try it, just jump in and join us.
This is a WordPress blog and is posted to a Twitter Account and a Facebook Account.


Mirrors in the Consciousness

This is the home of her original blog and holds many fond memories for her
This is a WordPress blog and is posted to a Twitter Account and a Facebook Account.


Maggie’s Musings

A relatively new blogging experience for her.
This blog contains ideas about other authors and social media experiences are explored. This blog is powered by blogger.

Maggie's Musings

This blog is powered by blogger.


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Posted by on August 6, 2011 in TaTUM


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About and Contact details

Tried and Tested User Manuals (TaTUM)

The name was created to reflect the founder’s, Maggie Baldry, proofreading, editing and writing skills.
The service was created to help authors, businesses, creative teams, basically anyone who needs a skillful eye to check their work.

What skills does Maggie have that might help me with my writing?

  • 20 years experience as a Technical Author with the Electrolux Group.

  • Proofreading, editing and writing services offered to a wider audience since 2003.

  • A familiar name to the futuretext publishing company as she has edited and developed their books from conception to launch.

  • Worked directly with Ajit Jaokar, the founder of the London-based publishing and research company futuretext since 2003.

  • Helped with the preparation of the original OpenGardens manuscript and then followed on with Mobile Strategies and more recently Mobile Web 2.0.

How can I contact Maggie?

Leave a comment here, it can be as simple as “Hello”, and Maggie will get back to you as soon as possible.

Discussions about rates and availability can take place once we’ve assessed together the level of help needed.

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Posted by on July 24, 2011 in TaTUM


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References and Testimonials

Following the post Copy Editing and Proofreading references , below are a few more testimonials gathered via LinkedIn.

Please feel free to post your comments here on this blog, via LinkedIn, Twitter or the Facebook page.


Company logo copyright Maggie Baldry


Twitter Profile

“Maggie helped me during a low time to generate more leads, on a trial basis. Several approaches were tried and tested, some worked, others didn’t. The point with Maggie is she was quickly able to identify those ideas that were less successful and use her great creative mind to try again with a different approach, but never running out of fresh ideas. Maggie works hard for your business, as if it was her own, so therefore can only come HIGHLY recommended.” February 11, 2011 Simon Barker via LinkedIn

“LinkedInnovators is a great place to share observations and discuss LinkedIn best practices. No agenda. No issues, just friendly, open discussions. In an endeavor as large as LinkedInnovators, having an international partner is essential. Maggie is tireless and true. A professional. February 18, 2006” Jonathan Meath via LinkedIn

“Positive, intelligent, and witty; yet, careful, thoughtful and considerate. Working with Maggie is a pleasure.” June 26, 2005 Jonathan Meath via LinkedIn

“We contacted Maggie for creative writing as we couldn’t get a handle on the project. She took our fumbling, did some research and crystallised the client requirement into a beautifully descriptive, concise piece of writing. She is one of the sharpest intellects I know, and seems able to focus onto any problem (and is a joy to work with). Cannot endorse enough her skills as a creative writer.”” November 2, 2005 Paul Davenport, via LinkedIn2, 2005

“Interacting with Maggie is always a mixture of fun, wisdom, and honesty. The experience always leaves me uplifted and my business effectiveness improved. I am so glad I came across such a wonderful person in my journey through life.” June 26, 2005 Jazz Singh, via LinkedIn

“Maggie has taught me how to be a servant leader. This wonderful woman never waits to tell people how they have contributed to their fellow members at club intellectualize. These days (april 2005) i run three clubs at Ecademy, but my heart will always be at intellectualize.
Bless you Maggie,
Ron” April 14, 2005 Ronald Wopereis, via LinkedIn

“Maggie’s modesty and humility is evident in how she places others ahead of her, even in the above description of intellectualize! Maggie has helped us collect a great diversity of thought-leaders, and has enabled assimilating their thoughts into a whole that’s larger than the sum of the parts. I hope you’ll see as much value in having her on your side, and as your partner, as I do!” September 15, 2004 Kaleem Aziz, via LinkedIn

“Maggie is a very pleasant lady who enjoys helping others and is very well rehearsed in business office support. I can easily recommend Maggie to any who might be interested in her services. A lovely person and pleasure to know.” March 31, 2004 Olu Odeniyi, via LinkedIn

“I turned to Maggie for help when I couldn’t see the wood for the trees. She took my Powerpoint presentation, talked to me about my objectives and made some changes that really hit the spot. Within a short time she had analysed, understood and prioritised a complex set of issues and produced her advice. She is keen, helpful, flexible and I endorse her as a skilful and understanding business woman.” February 27, 2004 John Ames via LinkedIn

“I am delighted for this opportunity to write an endorsement for Maggie Baldry. Maggie is one of the most positive people I know. She is intelligent, caring, and has an innate ability to find the nub of the most complex problems and suggest practical solutions. I believe that if Maggie says that she is capable of a task, she will perform it at 110%.” February 25, 2004 Max Blumberg, via LinkedIn

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Posted by on June 26, 2011 in TaTUM


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Copy editing and proof reading references

Historical testimonial of copy editing and proof reading skills, please click here.


Company logo copyright Maggie Baldry

Transcript here:

Ajit Jaokar, 4th October 2004

Hello all

I would like to thank Maggie Baldry for the excellent work she has done for us as a proofreader and copy editor for our forthcoming book Open Gardens.

My company – futuretext – is focussing on being a publisher and we are under pressure to launch OpenGardens before christmas.

Image from the futuretext web site. All rights reserved.

Image from the futuretext web site. All rights reserved.

Maggie has done a great job proof reading and copy editing this book within a very short time working late and on weekends. We would be using her for the next three books we are launching as well.

Would very much recommend her as a proofreader and copy editor based on our experience

Kind Rgds
Ajit “

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Posted by on June 18, 2011 in TaTUM


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Create your brand #3

 6 easy steps

a step at a time

Six ideas to help you build your own unique copy reference library:

If you’ve read the first two posts in this short series

(1) Thinking about your business and brand in bite size pieces.

(2) Defining your own copy library

You should now be ready to get to the fun bit, preparing your own unique copy reference library.
The 6 six simple steps for doing this follow below:-

Build your own unique copy reference library
Discovering more about your prospective competitors and customers is probably one of the more pleasurable aspects of researching and preparing your marketing copy. You can create an easy to maintain and sustainable resource using 6 simple steps.

1. Articulating your services
Are your services geared up to provide not only the immediate needs of your customers, but also what they will need to sustain their business in the future? Identify the politics, social impact, technological developments, history, and trends of the service you provide. Learn to articulate, in your own way, how your services offer unique benefits and remember to be true to your own voice and be “specific” about what you are offering.

2. Gather information
Subscribe to user groups, buy magazines and books so that you can build up a library of material that you can refer to when preparing your own copy. Which writing techniques impress you and which make you turn the page quickly? Ask your clients (potential clients) what magazines and books they read and what influences them?

3. Meet people – make friends
It’s one thing having a library of material to refer to and build on, but it’s even more important that you spend time with your clients and competitors. Be sure that you are connected to the reality of events and trends that will affect the service you provide. Listen to the language style used to describe those services. Does it resonate and mean something? Or is it dry as dust jargon that makes you yawn?

4. Mix it up
Pull it all together. Use your own personal information sources together with your day-to-day interactions and start keeping a daily journal about how your specific service will provide a solution now and in the future.

5. Share it
Using this journal as your source material, write articles and blogs about your research, your reference sources and your interactions and encourage feedback so you can discover how effective your personal articulation of your service is.

6. Don’t let it gather dust
It’s important that you don’t let your ideas or interactions stagnate. Competitive markets mean your service effectiveness needs continual reassessment, as does the copy that sells your services. In other words, are you providing sustainable support for your current customer base and continuing to grow and expand your own business? If you don’t stay fresh, your competitors will.

KISS – that old chestnut (Keep It Simple ‘n’ Specific)

I can’t stress enough how important it is to spend time clearly identifying your marketing strategy and expanding on this research so you can succinctly articulate your services and the solutions you offer. Make sure that the words that sell you and your services reflect your core positioning statement, your competitive analysis and truly represent you and your brand. Keeping things simple, sharp and easy to understand cuts down the noise for the prospective client and makes you more accessible to them.
I hope this helps but if you do need help with preparing your own unique copy reference library please feel free to contact me, Maggie Baldry, via my blog TaTUM research Or if you wish to follow my tweets on Twitter, please use the link here or on the sidebar. Tweets are work and personal interest related,

Copyright Maggie Baldry © 2011 Tried and Tested User Manuals (TaTUM) All Rights Reserved.

Who is Maggie Baldry?

Maggie Baldry trained as a technical author, writing instructions manuals, for a global supplier of household electrical appliances, the Electrolux Group. Maggie was also the founder of Virtual-e-perfection, a virtual assistance service, that helped many people develop their writing skills and build their brands. Building on these solid skills, TaTUM was created to help support others with their marketing and CRM strategy.

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Posted by on May 22, 2011 in TaTUM


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