RSS

The Swan

My proofreading enterprise has been re-branded from Virtual-e-perfection
(also known as V-e-p) to a2z copy editing.

Yesterday, I spent some time updating the brochure web site, hosted by moonfruit and used one of their stock images of a swan as a graphic on the home page.

Moonfruit stock image

One of the many stock images from moonfruit

My daughter asked why I used the swan. My answer was that when a swan is viewed above the surface of the water, it glides gracefully and apparently effortlessly but below the surface of the water, feet are working hard to provide the engine and power for the graceful gliding.  Perhaps this could be a metaphor for the service I provide for my clients?

i.e. I will work hard for my clients to be the unseen engine that will help their processes, business or creative projects become elegant and trouble free.

Advertisements
 
Leave a comment

Posted by on January 21, 2015 in a2z

 

Tags: , , , ,

Failure is Good

Understanding the process. Succinct but resonant.

In Flow with Otto

Munchow_0239-161

Failure is inevitably linked with art – and life for that matter. Well, it’s also linked to success if you think about it. To put it a little harshly; if we don’t experience failures it’s because we don’t live – or we don’t create, when talking about arts. And if we don’t dare to make failure we will never succeed, either.

Life and art is about jumping from an airplane without knowing how a parachute really works, but hoping it will. It’s about taking chances, knowing that often they won’t lead to anything – or at «worst» to failure. I use brackets because failures aren’t necessarily bad. On the contrary; you can use them as stepping stones to learn more, to become better next time, to evolve, to grow. In my post Weakness as Potential Strength I wrote: By figuring out where our weaknesses lie, we can take steps to…

View original post 772 more words

 
1 Comment

Posted by on August 31, 2014 in Uncategorized

 

Filling the gaps

Many businesses have problems with regards to human resource levels and keeping up with customer needs.

Resource gaps can be caused by :-July14logojpg

  • Special projects creating extra demands on skilled labour
  • Loss of skilled labour to other areas of the company or to other companies
  • Skill gaps created due to changing needs of the business

a2z copy-editing can help fill the gaps in the short term whilst you decide on the long term strategy for your business.

Please take a look at the pdf version of the Leaflet and see if the solutions offered by a2z copy-editing will help you to fill your resource gaps.

leaflet preview

 
Leave a comment

Posted by on July 25, 2014 in a2z

 

Tags: , , ,

TaTUM lives on … hello to a2z copy-editing … well done Channing Tatum

Tried and Tested User Manuals – TaTUM was created to reflect the founder’s, Maggie Baldry, proofreading, editing and writing skills. The service was created to help authors, businesses, creative teams, basically anyone who needs a skilful eye to check their work.

The actor, Channing Tatum has been enjoying great success in his chosen career, but the name TaTUM is just not working for development of this commercial enterprise. However, due to my former career as a technical author, I do not want to relinquish my association with TaTUM, so the TaTUM blog will continue and the commercial enterprise is now renamed as a2z copy-editing.

logo under development copyright Maggie Baldry 2014

 

In the meantime and in line with the revision to regulations for Online and distance selling for businesses an updated Service Provision Agreement is available for download as a pdf.

More news about the services supplied by a2z copy-editing will be posted here in due course.

As is customary to say … watch this space.

 

 
Leave a comment

Posted by on July 17, 2014 in a2z, TaTUM

 

Tags: , ,

Authonomy – Summer Competition

Does your story have an attention grabbing opening line? If it does, this competition is for you.

Authonomy are dedicated to discovering, connecting and nurturing exciting new writers.

The competition will run from now until midnight BST the night of Sunday 8th September. The winning entry will be selected by a panel of readers at HarperCollins.

To keep the blog comments free for entries, please send any questions you have to authonomy@harpercollins.co.uk

 
Leave a comment

Posted by on August 19, 2013 in 21st century

 

Tags: ,

Join the dots …

You buy a bottle of milk. You pay for it at the checkout. You take the milk home and use it in your coffee and cereal.

Now if that was national insurance…you’d buy it. Take it to the checkout and pay but as your leaving the shop the security guy stops you and asks what you’ll be using it for?

For use in coffee, there are additional beverage related charges. For use in cereal there are additional nutritional related benefit charges.

Originally the milk cost £1.00 GBP.
Add beverage charges £1.00 GBP
Add nutrition charges £1.00 GBP

The £1.00 bottle of milk now costs £3.00 but the product benefits remain the same

“National Insurance payments were introduced in 1911.

The idea was to provide a government safety-net for workers who fell on hard times.

Employees paid money into the scheme out of their wages.

Anyone needing cash for medical treatment, or because they had lost their job, could claim from the fund.”
http://www.bbc.co.uk/newsbeat/10078062

“You pay National Insurance contributions to build up your entitlement to certain state benefits, including the State Pension. The contributions you pay depend on how much you earn and whether you’re employed or self-employed. You stop paying National Insurance contributions when you reach State Pension age.”
http://www.hmrc.gov.uk/ni/intro/basics.htm#3

“Funding for the NHS comes directly from taxation and is granted to the Department of Health by Parliament. When the NHS was launched in 1948 it had a budget of £437 million (roughly £9 billion at today#s value). For 2012/13 it is around £108.9 billion. ”
http://www.nhs.uk/NHSEngland/thenhs/about/Pages/overview.aspx

The system has changed over the years.

“National Insurance is now used to pay for:

The NHS
Unemployment benefit
Sickness and disability allowances
The state pension
NI is supposed to be “ring fenced” – meaning the money raised is only used for these areas and won’t be spent on things like building schools or employing police officers.

However, the government can borrow from the National Insurance fund to help pay for other projects”

Who approves this?

We pay 3 times for the same product but the level of service continues to deteriorate.

 
Leave a comment

Posted by on August 19, 2013 in 21st century

 

Tags: ,

Be careful out there

Many organisations are now changing.  With all of this re-structuring and re-organisation, have there been too many cut backs that leave companies vulnerable?

If you are in charge of an organisation, it may be worth looking at some of the Case Studies on the International Compliance Association web site.

Compliance is not witchcraft, so don’t get caught out by going down the wrong alley…

Unicorn

Photo taken at the Harry Potter Studio Tour, Leavesden Studios, Watford. 2012

 
Leave a comment

Posted by on August 18, 2013 in 21st century

 

Tags: , , ,