My proofreading enterprise has been re-branded from Virtual-e-perfection
(also known as V-e-p) to a2z copy editing.
Yesterday, I spent some time updating the brochure web site, hosted by moonfruit and used one of their stock images of a swan as a graphic on the home page.
My daughter asked why I used the swan. My answer was that when a swan is viewed above the surface of the water, it glides gracefully and apparently effortlessly but below the surface of the water, feet are working hard to provide the engine and power for the graceful gliding. Perhaps this could be a metaphor for the service I provide for my clients?
i.e. I will work hard for my clients to be the unseen engine that will help their processes, business or creative projects become elegant and trouble free.