Looking back to look forward

After sifting through some files and backups the other day I came across this picture. It was a graphic prepared to accompany a very insightful article by Ajit Jaokar. Preparing the collage and learning about the concepts in Ajit’s article was a series of small steps in a very busy daily work schedule. Being totallyContinue reading “Looking back to look forward”

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Create your brand #2

Thinking about your business and brand one slice at a time To recap from the last post 1. Define your product or service; 2. Describe your market; 3. Perform market needs analysis; 4. Perform competitive analysis; 5. Know your positioning. So you now know exactly what you and your products/services are about and who wouldContinue reading “Create your brand #2”

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Create your brand #1

Thinking about your business and brand in bite size pieces Most marketing professionals would recommend the following steps for creating your marketing and brand strategy: Service/product definition : For example: you create exclusive silk scarves. Market description: For example: your ideal client is more influenced by Sarah Burton than Vivienne Westwood. Market needs analysis: ForContinue reading “Create your brand #1”

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Blogging’dot’com

If you’re new to blogging there’s some great ideas at Blogging’dot’com Extract below:- What is a blog exactly? Blogs are, in many ways, the Swiss Army knives of the internet. Starting out as online diaries in the 90s, blogging has grown into a massive, endlessly varied form of communication. Blogs can be short story collections,Continue reading “Blogging’dot’com”

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Why call this TaTUM?

Tried and Tested User Manuals (TaTUM) The name was created to reflect the founder’s, Maggie Baldry, proofreading, editing and writing skills. The service was created to help authors, businesses, creative teams, basically anyone who needs a skillful eye to check their work. What skills does Maggie have that might help me with my writing? 20Continue reading “Why call this TaTUM?”

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